I Don’t Buy It: Viagra Commercials
This series takes a candid look at the advertising being crammed onto your television screens and into your heads. Is it really good advertising, or just wasting a commercial break? Reader suggestions are always welcome.
I would like to kick off the series by discussing everybody’s favorite advertisements, erectile dysfunction pills (or simply ED for those of you who prefer it).
We see a myriad of crotch-centric ads these days, from getting your genital herpes under control, to naturally enhancing your maleness, to the ever popular pill-based sexual stimuli that have become their own branch of the market - you’ve seen the competing ads for Cialis, Levitra, Viagra, and Enzyte repeatedly, I’m sure.
I could discuss the fact that these ads (especially Levitra) mention how ED is often a side effect of high blood pressure and/or Type II diabetes. They don’t, of course, mention that if you just stayed in respectable shape, you could have a great chance of avoiding those illnesses, and consequently avoid the scourge of ED.
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